About Us

“There is something tactile in a written piece that demands to be noticed: people become readers rather than passive viewers.”

C R A I G H O L T
M I C R O S O F T

C R A I G H O L T, M I C R O S O F T

stack of books on white table

Earthopia® is a premium literary studio devoted to creating Brand Literature.

We transform your brand's real-world impact, and human experiences into beautifully written, highly readable books. People who block advertisements still make time to read a good book.

We publish our e-books free on Apple Books and Google Books. No paywalls. No sign-ups. No email capture. Just enjoyable literature that readers discover, download and read by choice.

For brands that wish to create lasting keepsakes, we also produce beautifully printed editions as corporate gifts, commemorative volumes and collector's books.

Your brand is extraordinary. But why does your marketing look like everyone else's?

Google Books

O U R M E D I A P A C K A G E

GLOBAL E-BOOK PUBLISHING
World-class literary works on your brands published for free on Apple Books and Google Play Books

TARGETTED PROMOTION & DISTRIBUTION

Paid promotion of your brand books in the purchase origin markets of your own choice.

LIMITED EDITIONS—PRINT VERSION
Elegantly designed brand story books printed at competitive prices in India and shipped world-wide

PERMANENT BOOKSHELF
Your brand book will be permanently hosted on Earthopi
a® for visitors to read & download for free

Y O U R B R A N D B O O K S D I S T R I B U T E D O N

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Apple Books

See the difference yourself

Traditional brand copy vs Brand literature

Brand Copy

  • Drives short-term transactions

  • Competes on price and features

  • Interrupts to demand attention

  • Dictates the customer feeling

  • Holds the company as a hero

  • Quickly forgotten

Brand Literature

  • Builds unbeatable brand value

  • Distinguishes the brand from the crowd

  • Pulls by pure entertainment value

  • Honours the customer through meaning

  • Human value is the hero

  • Evergreen brand asset, saved & shared

Frequently Asked Questions:

Why invest in books when we have digital ads?

Digital ads have their significant role. But they have to fight for a few seconds of fleeting attention. Books command hours of undivided focus. This tool helps you to establish get deeper connection with your customer.

Will consumers actually read about our business?

Absolutely, if it is beautifully crafted to engage and entertain. Consumers actively tune out traditional advertising, but they will spend hours immersed in genuine, penetrating storytelling.

Do people read these days?

Over two billion consumers bought either e-books or print books worldwide in 2025-26*. Current eBook Readers: 1.05 billion users globally in 2025*. Current active print readers: 1.5 to 1.6 billion*.

How do we distribute these books?

As a premium asset, you may gift them to your high-net-worth clients or your potential investors or to your PR agency or directly to the media. Place them wherever your potential customers would see. You can also offer them as free digital downloads. We will also distribute the e-versions via Google Play Books and Apple Books. Furthermore, we will promote them via Google Ads to ensure they reach the right hands.

What's our ROI?

Brand Literature is a long term investment that grows goodwill and deepens brand loyalty. Today's readers are a highly educated, high-income demographic. Our Brand Literature builds clear brand distinction and elevates your business into a cultural authority. Why else would global brands like Nike, Louis Vuitton, Walmart, Chanel, Disney, Dior, McDonald's, Rolex, Reebok, Starbucks, Ferrari, Gucci, Prada and others still commission books to be written about themselves?

Hmm. What specific literary formats can we expect from you?

Brand Literature can take any shape that suits your strategic goals: Brand Fiction, Creative Non-Fiction, True Stories, Brand Essays, Brand Portraits, Brand History, Customer Stories, or Worker Stories. We can even create hybrid genres like Fashion Fiction, Luxury Novellas, Hotel Stories, Cruise Chronicles, Jewellery Fiction, Oral Stories of Products & more..

Great! But why should we assign you?

Joshua Newton is a true-blue writer, not a content creator of the AI era. He comes with 25 years of proven writing experiences and global awards. Books on brands have existed before, but Newton is the first to structure them as a viable literary discipline. Until now, the corporate world used 'Brand Literature' merely to describe standard brochures and copywriting. He reclaimed the term, proving that brand narratives can be legitimate, engaging literature. We are forging a sophisticated new genre, and whilst the industry will inevitably follow, we remain the architects of this space.

What is Brand Literature?

BL is highly crafted literary prose that captures the human stories at the heart of your brand, engineered to deeply engage and entertain your most valuable audiences.

*(Statista Market Insights, 2025 / YouGov 2025 Reading Habits Survey / Pew Research Center 2025)

Your Benefits

We get the word out
about your brand book

Through powerful paid campaigns on social media, we drive the right readers directly to your brand story

Lightning-fast handshake with readers

In just two clicks readers download your brand book straight to their native Apple Books or Google Play library. No payment. No sign-ups. No email. It's free & fast!

Measure your book's performance

Apple and Google analytics give us the number of downloads, reader location, and their device

Captivate their hearts

Audio version reaches millions of headphones on long flights, daily commutes, and morning runs

Then readers come looking for you

From your business link embedded in the book, readers come to your website ready to engage with your business

Our Founder

Earthopia® — The Brand Literature Company is founded by Joshua Newton, an award-winning writer based in India. A successful creator of media products across India and Dubai, Newton is also the screenwriter of path-breaking films, Ritu and Off Season (Kerala Café). An acclaimed author of three books, he has also ghostwritten six for publishers including Penguin-Random, Harper Collins and Rupa Publications. Joshua Newton is also the winner of two international awards in writing (USA) and photography (Spain). His past records are on Wikipedia.

Founder, Earthopia®

Joshua Newton

WINNER, HUMANITARIAN PHOTOGRAPHY AWARD (SPAIN)

WINNER, SPECIAL PRIZE IN STORYTELLING (U.S.A)

Author-Publisher

"Joshua Newton is one of the best creators of long form non-fiction
in India, a fact that I keep mentioning to others."

Former CEO of Procter & Gamble India and former MD of Procter & Gamble Worldwide and General Editor of Penguin series,
The Story of Indian Business

"Josh is an amazing storyteller who creates visionary fiction and non-fiction with such ease!"

Filmmaker of three blockbuster movies and the winner of the International Federation of Film Critics award

"Joshua is a sensitive and empathetic listener.
His soulful works wonderfully evoke a landscape."

Author of India Becoming and Better to Have Gone
and former columnist for The New York Times

"Josh's evocative stories paint extraordinary portraits
of 'ordinary' people from a colourful and vibrant region of India."

Global Publishing Director at
McKinsey & Company, USA

"Newton builds up scenes quite subtly. He has a talent in disclosing charmingly, the hidden truths about life and cultures!"

Author of eight novels including 'Ancient Promises'

Customised print books on your brands—written by an international award-winning author.

Earthopia® gives you customised versions of e-books, print books, photobooks and more..

Brand Essays

E A R T H O P I A

SPICE VILLAGE / COTTAGE RESORTS

PROFILE / ADRIAN ZECHA

an abstract photo of a curved building with a blue sky in the background

R I T U

A delicate and poignant story of friendships and shadows.

J O S H U A N E W T O N' S

Widely acclaimed as the 'coming-of-age' of Malayalam cinema, Ritu remains the quintessential poster child of the industry's new wave. Even years after its release—and amidst an avalanche of contemporary films—critics continue to praise its sensitive portrayal of the tumultuous emotions ravaging three young minds at the pinnacle of success.

"..the star of the film is most definitely the script, which builds the characters and plays with the emotions and internal conflicts."

I M D B

an abstract photo of a curved building with a blue sky in the background

The Book of People

12the Anniversary Edition

J O S H U A N E W T O N' S

An extraordinary first book of creative non-fiction’, that astonished readers and writers alike.

Earthopia® is the trademark property of Bodhy Studios. All rights reserved.

©2026 Bodhy Studios

S T A Y I N S P I R E D