Introducing Brand Literature—Imagine your ideal audience immersed in a compelling narrative about your business. Here's our blue ocean strategy for you, entirely untapped: Create enjoyable literature around your brand and give it away for free. If you say 'yes' to this, no need to read this website. Email us now.
Google Books
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Apple Books
Social media algorithm will give you three seconds of attention. While one billion readers*— many of them affluent — will happily give you their entire afternoon.
[*As per Pew Research Center, USA and Statista, there are 1.9 billion ebook readers and 1.18 billion print book readers in 2026]
We took three real incidents from Club Mahindra resorts and turned them into three short stories. Thousands of people who pay to avoid advertising would happily read this book. Because it rewards them with pleasure. Because it gives before it asks.
Here's how it works:
We speak with the people you choose. We collect authentic human experiences surrounding your brand. We transform them into a beautifully written work of literature—fiction or non-fiction, as you prefer. Then we publish it across digital platforms and promote its free download in the regions you specify. Your audience discovers it on their phones, tablets and e-readers. They read it on a flight. On the train. Before going to bed. Because it's not marketing. It's genuine reading pleasure.
Imagine thousands of people around the world spending meaningful time with true stories inspired by your brand.
That's Brand Literature.
Stories researched and written based on facts & real incidents make them all the more powerful
No deception. No surrogate games. The reader is notified upfront that it is indeed about a brand
Titled like a Raymond Carver story—We use the power of fiction to carry the fullness of emotions
Yes, it’s a unique and exciting idea. Now, let us show you a proof of concept.
M A N I F E S T O & 3 W O R K S A M P L E S — 4 0 P A G E S
READERS READ.
AND YOU ARE GIVING THEM REELS?
"Brand Literature rewards people's attention. It does not rob their time — it surprises them, enriches them, and ennobles them — Brand Literature wins their heart with its own merit."
J O S H U A N E W T O N
We're often told that people have stopped reading. The numbers suggest otherwise. More than two billion adults around the world still read books every year.
Among them are countless founders, executives, professionals and high-net-worth individuals—the very people many premium brands hope to reach. You don't win their attention with another reel. You win it with narrative depth.
There's a reason many of the world's most admired brands continue to invest in books. Nike has Shoe Dog. Disney has The Ride of a Lifetime. Starbucks has Pour Your Heart Into It. Walmart has Made in America. McDonald's has Grinding It Out. Reebok has Shoe Maker.
These books continue to find readers because they offer something advertising cannot: time well spent. The world's leading publishers—including Simon & Schuster, Penguin Random House, HarperBusiness and Little, Brown—continue to publish books about founders, companies and iconic brands.
People pay to avoid advertising.
They still pay to read.
FUN FACT:
The Book of People was commissioned by CGH Earth Resorts to keep a copy alongside The Bible in every room.
In 2014, CGH Earth invited me to write The Book of People—a literary portrait of the people behind one of India's most respected hospitality groups. Published by DC Books, the book continues to be given away freely to guests, friends and well-wishers. It isn't advertising. It is a gift. And people return the honour by talking about them, sharing their stories and booking their rooms.
The Earthopia® Blue Ocean Strategy—Create enjoyable literature around your brand and give it away for free. When a brand gives readers something of real cultural value instead of asking for attention, goodwill follows naturally.
That's Brand Literature for you.
THE BRAND LITERATURE ADVANTAGE
Easy entry into affluent readership segment worldwide.
Commemorative artifact or an anniversary issue.
CSR vehicle—for every download, link a social offer.
Permanent asset—a commissioned book lives for decades.
Earned media—gets free coverage in mainstream media.
Deeper brand narrations
Closer emotional connect
Socially shared easily
Longer shelf-life
Gift for high-value clients
Economical than ad films
"The best marketing is a piece of writing so good that the reader accepts that they are being marketed to and still enjoys reading it."
E A R T H O P I A P R I N C I P L E
Free Download —
See how your brand will be written about with masterly literary attention. Read and enjoy before you commission.
R E A D B E F O R E Y O U C O M M I S S I O N
Brand Literature: A Short Manifesto
W I T H T H R E E W O R K S A M P L E S
N O E M A I L R E Q U I R E D
Free Download—No Email Required
See how your brand will be written about with masterly literary attention. Read and enjoy before you commission.
R E A D B E F O R E Y O U C O M M I S S I O N
Brand Literature: A Short Manifesto
W I T H T H R E E W O R K S A M P L E S
Email us right away to book a free 30-minute
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