Introducing Brand Literature—Imagine your ideal audience immersed in a compelling narrative about your business. Here's our blue ocean strategy for you, entirely untapped: Create enjoyable literature around your brand and give it away for free. If you are saying 'yes' to this, no need to read this website. Email us now.
Google Books
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Apple Books
Social media algorithm will give you three seconds of attention. While one billion affluent readers* will happily give you their entire afternoon. Here's how:
[*As per Pew Research Center, USA and Statista, there are 1.9 billion ebook readers and 1.18 billion print book readers in 2026]
We wrote this book around Club Mahindra—three stories inspired by real events that took place at different Club Mahindra resorts. Tens of thousands of people who pay to block online ads would gladly sit and read this book. Because it entertains and engages them. Because it gives without taking.
Here's the process: We speak with the people you choose. We collect authentic stories about your brand. We then turn them into a delightful work of literature—fiction or non-fiction as you prefer.
We publish the book on the world’s largest digital book stores—Apple Books and Google Play Books—for free. We also employ an agency to promote your brand book through targeted Google Ad campaigns. In the regions of your choice. In just two clicks, your right audience downloads it for free into their devices and dives in for the pleasure of reading. No payments or email asked.
Imagine tens of thousands of people around the world reading compelling stories about your brand on the subway, on a flight, or before going to bed. In an age of shrinking attention spans, isn’t that a remarkable way to connect with your audience?
That's the power of Brand Literature.
Stories researched and written based on facts & real incidents make them all the more stronger
No deception. No surrogate games. The reader is notified upfront that it is indeed about a brand
Titled like a Raymond Carver story—We use the power of fiction to carry the fullness of emotions
Yes, it’s a unique and exciting idea. Now, let us show you a proof of concept.
M A N I F E S T O & 3 W O R K S A M P L E S — 4 0 P A G E S
"Brand Literature rewards people's attention. It does not rob their time — it surprises them, enriches them, and ennobles them — Brand Literature wins their heart with its own merit."
J O S H U A N E W T O N
The companies in video business keep telling us that the world has stopped reading. Yet, industry data say over 2 billion adults still sit to read books every year. Now, doesn't that include a mammoth segment of high-net-worth individuals, your potential customers? It does. You don't get into their hearts by reels or ads, but by narrative depth.
Why else would global brands like Nike, Louis Vuitton, Walmart, Chanel, Disney, Dior, McDonald's, Rolex, Reebok, Starbucks, Ferrari, Gucci, Prada and others still commission books to be written about themselves?
Nike has Shoe Dog. Disney has The Ride of a Lifetime. Starbucks has Pour Your Heart Into It. Walmart has Made in America. McDonald’s has Grinding It Out. Reebok has Shoe Maker. They all still sell well. They convert hearts. Publishers like Simon & Schuster, Penguin Random House, HarperBusiness and Little, Brown continue publishing brand narratives because they know readers will buy them.
The Book of People was
commissioned by CGH Earth Resorts. They keep a copy alongside The Bible in every room.
But, we at Earthopia® are going an extra mile here—Create enjoyable literature around your brand and give it away for free. Time has come for your brand to build deeper connections with real people.
In 2014, CGH Earth commissioned me to write The Book of People—a literary portrait of the workers behind one of India’s finest hospitality groups. The book was published by DC Books, and it is still being given away freely to well-wishers. And readers keep remembering CGH for that gift. That’s the power of Brand Literature.
THE BRAND LITERATURE ADVANTAGE
Easy entry into affluent readership segment worldwide.
Commemorative artifact or an anniversary issue.
CSR vehicle—for every download, link a social offer.
Permanent asset—a commissioned book lives for decades.
Earned media—gets free coverage in mainstream media.
Deeper brand narrations
Closer emotional connect
Socially shared easily
Longer shelf-life
Gift for high-value clients
Economical than ad films
"The best marketing is a piece of writing so good that the reader accepts that they are being marketed to and still enjoys reading it."
E A R T H O P I A P R I N C I P L E
Free Download —
See how your brand will be written about with masterly literary attention. Read and enjoy before you commission.
R E A D B E F O R E Y O U C O M M I S S I O N
Brand Literature: A Short Manifesto
W I T H T H R E E W O R K S A M P L E S
N O E M A I L R E Q U I R E D
Free Download—No Email Required
See how your brand will be written about with masterly literary attention. Read and enjoy before you commission.
R E A D B E F O R E Y O U C O M M I S S I O N
Brand Literature: A Short Manifesto
W I T H T H R E E W O R K S A M P L E S
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